• Culture
    • Archeological sites
    • Architecture
    • Art
    • Cinema
    • Drama
    • Education
    • Food
    • History
    • Literature
    • Museums
    • Music/Dance
  • Development
    • Bridge
    • Construction
    • Drains and Sewage Treatment
    • Gardens & parks
    • Health
    • Kunds
    • Land issues
  • Editorials
  • Environment
    • Agriculture
    • Air pollution
    • Cleaning and Waste Management
    • Cows and Cow Protection
    • Forests and Hills of Braj
    • Noise pollution
    • Tree Cutting and Planting
    • Water issues
    • Weather
    • Wildlife
    • Yamuna
  • Featured
  • Heritage
    • Ghats
    • Kund Restoration
    • Manuscripts
    • Temple Restoration
    • Temples
    • World Heritage Site
  • News
    • Business
    • Crime
    • Famous Visitors
    • Politics
    • Safety
    • Terrorism
  • NGOs
    • BVHA
    • The Braj Foundation
    • Food for Life
    • Friends of Vrindavan
  • Sacred life
    • Bhagavata Katha
    • Calendar
    • Festivals
    • Parikrama
    • Pilgrimage
    • Saints
    • Sant Sammelan
    • Snana
    • Temple activities
    • Weddings
  • Books
    • Vrindavana-mahimamrita
    • Vraja-vilasa-stava
    • Govinda-lilamrita
    • Vrindavana-sata-lila
    • Govardhana-vasa-prarthanastakam
Sunday, December 8, 2019
vrindavan
www.shriharinam.com
  • Culture
    • Archeological sites
    • Architecture
    • Art
    • Cinema
    • Drama
    • Education
    • Food
    • History
    • Literature
    • Museums
    • Music/Dance
  • Development
    • Bridge
    • Construction
    • Drains and Sewage Treatment
    • Gardens & parks
    • Health
    • Kunds
    • Land issues
  • Editorials
  • Environment
    • Agriculture
    • Air pollution
    • Cleaning and Waste Management
    • Cows and Cow Protection
    • Forests and Hills of Braj
    • Noise pollution
    • Tree Cutting and Planting
    • Water issues
    • Weather
    • Wildlife
    • Yamuna
  • Featured
  • Heritage
    • Ghats
    • Kund Restoration
    • Manuscripts
    • Temple Restoration
    • Temples
    • World Heritage Site
  • News
    • Business
    • Crime
    • Famous Visitors
    • Politics
    • Safety
    • Terrorism
  • NGOs
    • BVHA
    • The Braj Foundation
    • Food for Life
    • Friends of Vrindavan
  • Sacred life
    • Bhagavata Katha
    • Calendar
    • Festivals
    • Parikrama
    • Pilgrimage
    • Saints
    • Sant Sammelan
    • Snana
    • Temple activities
    • Weddings
  • Books
    • Vrindavana-mahimamrita
    • Vraja-vilasa-stava
    • Govinda-lilamrita
    • Vrindavana-sata-lila
    • Govardhana-vasa-prarthanastakam
No Result
View All Result
  • Culture
    • Archeological sites
    • Architecture
    • Art
    • Cinema
    • Drama
    • Education
    • Food
    • History
    • Literature
    • Museums
    • Music/Dance
  • Development
    • Bridge
    • Construction
    • Drains and Sewage Treatment
    • Gardens & parks
    • Health
    • Kunds
    • Land issues
  • Editorials
  • Environment
    • Agriculture
    • Air pollution
    • Cleaning and Waste Management
    • Cows and Cow Protection
    • Forests and Hills of Braj
    • Noise pollution
    • Tree Cutting and Planting
    • Water issues
    • Weather
    • Wildlife
    • Yamuna
  • Featured
  • Heritage
    • Ghats
    • Kund Restoration
    • Manuscripts
    • Temple Restoration
    • Temples
    • World Heritage Site
  • News
    • Business
    • Crime
    • Famous Visitors
    • Politics
    • Safety
    • Terrorism
  • NGOs
    • BVHA
    • The Braj Foundation
    • Food for Life
    • Friends of Vrindavan
  • Sacred life
    • Bhagavata Katha
    • Calendar
    • Festivals
    • Parikrama
    • Pilgrimage
    • Saints
    • Sant Sammelan
    • Snana
    • Temple activities
    • Weddings
  • Books
    • Vrindavana-mahimamrita
    • Vraja-vilasa-stava
    • Govinda-lilamrita
    • Vrindavana-sata-lila
    • Govardhana-vasa-prarthanastakam
No Result
View All Result
vrindavan
No Result
View All Result
Home Sacred life Festivals

On Raksha Bandhan, demand for ghevar soars in Braj area

vrindavantoday by vrindavantoday
August 30, 2015
in Festivals, Sacred life
0
0
SHARES
24
VIEWS
Share on FacebookShare on Twitter

Mathura, 30.08.2015 (Brij Khandelwal, Business Standard (IANS): If it’s Raksha Bandhan, can the demand for the ghewar specially-made sweatmeat be far behind? This year, the halwais say the demand has peaked to new heights.
Except for the tourists, no one is buying petha, the other speciality of the region, in Agra. “We are flooded with demand for a variety of ghevars. Till some years ago, it used to be only plain white ghevar. But we have now introduced kesar, chocolate and rabdi filled ghevars,” Raj Kumar of Agra’s almost 300-year-old Bhagat Halwai, told IANS.
Ghevar is available only in the months of Sawan and Bhadon (August-September), around Raksha Bandhan.
In Mathura ghewar sales had picked up phenomenally before the festival season. “Most buyers are those who will visit their sasural (in-laws’ place). It is customary for married daughters in Braj area to spend Sawan Bhadon (August-September) in their parental homes, with friends (sakhies), and enjoy the swings, (jhoolas),” Ram Babu Sharma, a local priest, told IANS.
“The son-in-law comes on Raksha Bandhan to take his wife back home. Usually he comes with boxes of ghevar to his sasural,” Sharma added.
The porous circular disc of maida, mildly fried in moulds, is soaked in sugary syrup and dressed up with rabri or dry fruits. The crispy ones are not heavy and are available in many sizes.
“The taste is obviously impacted by the quality of cooking medium. Desi ghee flavour is distinct but makes it expensive,” Raj Kumar Bhagat of Agra’s Bhagat Halwai, told IANS.
“Desi ghee ghevar is priced between Rs.380 to Rs.500 (per kilo). This time we have chocolate and kesar ghevars. Sugar-free is priced at Rs.600 (per kilo). Courier facility is also available,” Bhagat added.
Big and small halwais have been working overtime for the past week to meet the demand for ghevar.
“Customers, during this time, show no interest in other mithais. The top priority is ghevar, the fresher the better. Right now, the demand is for plain and rabdiwala ghevar,” Banwari Lal Khandelwal of Shankar Mithaiwala at the Holi Gate, told IANS, adding it is risky to keep the rabdiwala ghevar for more than 24 hours.
Goverdhan Raj Purohit, a halwai, said the rates were Rs 25 higher per kilo this year, but the demand continues to soar.
Mathura’s main sweet shops Brajwasi, Shankar Mithaiwala, Yadav Mithaiwala, Bharatpuriya Mithaiwala were crowded with customers.
“During the month of Sawan, we have to work day and night to meet the rush for demand which starts spiralling after Hariyali Teej (festival of greenery/August 17). We have around 100 skilled workers busy on 35-odd bhatties. The pressure will continue till Sri Krishn Janamashtmi (about a week from now),” Satish Brajbasi of the Brajwasi outlet, told IANS.
Tourist guide Ved Gautam said he took some foreign tourists to Seth Gali to show them how ghevar was made.
“They were amazed with the dexterity of the ‘karigars’ (workers) as each piece was immaculate in terms of texture, colour and flavour,” Gautam told IANS.
Ghevar has its origins in Hariyali Teej, a major festival in Rajasthan where ghevars are available in many colours and varieties. It is now popular in the whole of Braj Mandal.
“Radha Rani (Lord Krishna’s consort) is very fond of ghevar,” Acharya Jaimini, a priest at Vrindavan, told IANS.

www.harinampress.com
Tags: ghewarRaksha Bandhan
www.harinampress.com
Previous Post

Municipality claims garbage entirely removed from Yamuna Bank

Next Post

Vrindavan widows celebrate Rakhi

vrindavantoday

vrindavantoday

Next Post

Vrindavan widows celebrate Rakhi

No Result
View All Result

Recent Posts

  • Shri Radharaman’s 35-day shitkalin nikunj seva Mahotsav begins
  • Bihar Panchami: Banke Bihari appears in Nidhivan
  • ASI begins restoration work at Madan Mohan Temple
  • 25 acres allotted for Monkey Rescue Centre in Mathura
  • 51000 lamps light up Yamuna Ghats on Dev Deepawali

Recent Comments

  • Saints of Braj: Radharaman Babaji enters Radharani’s palace in Nidhivan – vrindavan on Ramakrishna Baba: The blind saint who lived and died in kirtan
  • vrindavan on Vraja Vilasa 2 :: Burning in the Forest Fire of Old Age
  • Wiktor Ryśnik on Save Braj Bhasha from extinction, demand scholars, artistes
  • Yajnavalkya dasa on Save Braj Bhasha from extinction, demand scholars, artistes
  • Hrishikesh on Meet Swami Balendu, an atheist guru with a non-religious ashram in Vrindavan

Archives

  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • June 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • April 2015
  • March 2015
  • February 2015
  • January 2015
  • December 2014
  • November 2014
  • October 2014
  • September 2014
  • August 2014
  • July 2014
  • June 2014
  • May 2014
  • April 2014
  • March 2014
  • January 2014
  • December 2013
  • November 2013
  • October 2013
  • September 2013
  • August 2013
  • July 2013
  • June 2013
  • May 2013
  • April 2013
  • February 2013
  • January 2013
  • December 2012
  • November 2012
  • October 2012
  • September 2012
  • August 2012
  • July 2012
  • June 2012
  • May 2012
  • April 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • April 2009
  • March 2009
  • February 2009

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org

Browse by Category

SUBSCRIBE TO VRINDAVAN TODAY NEWS

Recent News

Shri Radharaman’s 35-day shitkalin nikunj seva Mahotsav begins

Shri Radharaman’s 35-day shitkalin nikunj seva Mahotsav begins

December 7, 2019
Bihar Panchami: Banke Bihari appears in Nidhivan

Bihar Panchami: Banke Bihari appears in Nidhivan

December 1, 2019
  • About Us
  • Contact Us
  • Our Hindi Website
  • Book Reader
  • Classified

© 2018 Vrindava today news - All rights reserved.

No Result
View All Result
  • Culture
    • Archeological sites
    • Architecture
    • Art
    • Cinema
    • Drama
    • Education
    • Food
    • History
    • Literature
    • Museums
    • Music/Dance
  • Development
    • Bridge
    • Construction
    • Drains and Sewage Treatment
    • Gardens & parks
    • Health
    • Kunds
    • Land issues
  • Editorials
  • Environment
    • Agriculture
    • Air pollution
    • Cleaning and Waste Management
    • Cows and Cow Protection
    • Forests and Hills of Braj
    • Noise pollution
    • Tree Cutting and Planting
    • Water issues
    • Weather
    • Wildlife
    • Yamuna
  • Featured
  • Heritage
    • Ghats
    • Kund Restoration
    • Manuscripts
    • Temple Restoration
    • Temples
    • World Heritage Site
  • News
    • Business
    • Crime
    • Famous Visitors
    • Politics
    • Safety
    • Terrorism
  • NGOs
    • BVHA
    • The Braj Foundation
    • Food for Life
    • Friends of Vrindavan
  • Sacred life
    • Bhagavata Katha
    • Calendar
    • Festivals
    • Parikrama
    • Pilgrimage
    • Saints
    • Sant Sammelan
    • Snana
    • Temple activities
    • Weddings
  • Books
    • Vrindavana-mahimamrita
    • Vraja-vilasa-stava
    • Govinda-lilamrita
    • Vrindavana-sata-lila
    • Govardhana-vasa-prarthanastakam

© 2018 Vrindava today news - All rights reserved.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In